Smart Praxis
Role
Product Designer
Key Insight
At SmartPraxis, I digitalised a Munich general medicine clinic end-to-end — onboarding 500+ patients in the first month, lifting revenue per patient by 18% and clinic capacity by 22%.
Duration
Feb. 2025 - Aug. 2025
Category
Tools Used
Project Overview
SmartPraxis is a Munich general medicine practice rebuilt around two patient journeys: #gesundwerden for acute and reactive care, and #gesundbleiben for prevention and long-term health. The product spans a content-driven website, a segmented online booking system, video consultations, e-prescriptions, digital records, and a native patient app currently in development for iOS and Android.
Challenge
German Hausarzt practices run on fragmented tooling and paper-heavy admin under Telematikinfrastruktur and eRezept rules. A one-size-fits-all booking page mixes acute, chronic, preventive and family visits into a single queue — eroding capacity and patient satisfaction — and there was no native mobile surface to keep patients engaged between visits.
Solution
Designed an end-to-end digital practice on top of arzt-direkt.de with 6 segmented booking flows (acute, follow-up, preventive check-up, vaccination, chronic / HZV, family), open video consultations, digital follow-up prescriptions, and a content layer that markets the HZV Hausarztprogramm as a loyalty model. Extended the system into a native patient mobile app (iOS + Android, in development) covering booking, video calls, prescriptions and records — all unified under the two-pillar IA.
