Most of what I learn from users in 60 minutes shows up in the first five. A short note on why and what to do about it.
The opening five minutes of a user interview are the most honest. The user has not yet calibrated to what they think you want to hear.
I have started front-loading the hardest question instead of warming up to it. The warm-up is for me, not them.
What changes when your user has 90 seconds between rooms and one hand on a tablet — and why "minimal" stops being a style choice.
Six operational dashboards from logistics, fintech, and clinical ops, broken down by what they choose to make the user count, scan, or ignore.
Generative tools have not replaced the discovery phase. They have collapsed the cost of being wrong, which changes how much you should explore.