Cairful & Geocon
Role
Product Design Lead
Key Insight
Product Design Lead for Cairful & Geocon — two healthcare and workforce SaaS ecosystems serving 5,000+ care organisations and 600,000+ end-users across Germany, including Caritas, Diakonie, AWO, Korian and Johanniter.
Duration
Aug. 2024 - Present
Category
Tools Used
Project Overview
Cairful and Geocon (rebranded April 2026) operate two connected SaaS ecosystems for the German care sector: Cairful — clinical documentation, planning and resident care — and Timeful — workforce management for shift planning, time tracking and PeBeM-compliant staffing. Together they serve 5,000+ providers and 600,000+ daily users.
Challenge
Twelve modules had grown across two product lines with inconsistent UI, fragmented patterns and overlapping flows. Care professionals — already under PeBeM staffing pressure and Telematikinfrastruktur compliance demands — were losing time to interface friction. Sales cycles for enterprise clients like Caritas, Diakonie, AWO, Korian and Johanniter needed a coherent product story, and engineering teams needed a shared system to ship faster across both ecosystems.
Solution
Led product design across both ecosystems: built a unified design system spanning all 12 modules, redesigned the core documentation, planning and workforce flows, and aligned the Cairful + Timeful brands ahead of the April 2026 rebranding. Introduced AI-accelerated design tooling (Figma Make, Claude) to compress component production, and partnered with engineering on a shared component library that turned each module release into a system update rather than a one-off build.
